Case Study: How Website Speed Affects User Retention in Pakistani E-Commerce

Pakistan's e-commerce market is very high with huge competition. There are some of the leading e-commerce businesses such as FoodPanda, Dawai.pk, Daraz.pk, and OLX. Moreover, the increasing trend of e-commerce business is increasing day by day. Website speed is an important factor to compete in this huge market. 

In this article, we will draw real-life examples to help readers understand how website speed impacts the e-commerce sector in Pakistan. In addition, we will take a look at one of the leading e-commerce stores in Pakistan to learn how website speed improved user intention. Keep reading to learn about the incredible journey of Daraz.pk.

What is Website Speed?

The duration that a webpage takes to load and display the content is termed website speed or page loading time. It is a crucial metric because it affects the user experience. 

Leading e-commerce stores in Pakistan such as Daraz.pk, Laam.pk, Dawai.pk. have set a vibrant online marketplace and a live example for newcomers. However. The competition is high, and it is difficult to compete with lagging internet and low website loading speed. 

How Website Speed Impacts User Retention

1. First Impressions Matters 

Google reports that about 53% of mobile users leave the website if it takes more than three seconds to load. In Pakistan, mobile phones are the most used device and primary source to access websites, this figure is crucial. In addition, the customer who wants a product and left the slow-loading website will soon find an alternative so the chances of getting it back are minimal. Therefore, websites that fail to load quickly will lose a huge portion of their customers, leading to a loss in the e-commerce business. 

2. User Engagement and Satisfaction 

Bounce rate is a metric that determines how many users have left the website. So, the websites that load fast have greater user engagement, users scroll the website, visit multiple pages, read the content, explore the products, and finally make a purchase. Conversely, slow websites have a high bounce rate because the loading speed is slow, users can’t find anything on the website quickly, and they get aggressive and leave the website. 

3. Conversion Rates

Conversion rates are a metric that determines how many users have made a purchase. The website speed plays an integral role in conversion rates. It has been reported that websites that load longer than 1 second are more likely to lose 7% in conversions. 

Case Study: Daraz.pk

The results reported that Daraz improved user retention by reducing the bounce rate up to 20%, increased engagement by increasing the session duration by 15%, and also enhanced the conversion rates by 20% thus boosting the website sales. Therefore, it clearly indicates that website speed plays an important role in enhancing the sales of the business. Moreover, the improved customer experience also comes with positive feedback, and a word-of-mouth marketing strategy also works. So, we should learn from Daraz.pk and give priority to website speed.

Conclusion

Website speed is an important factor that impacts user retention in Pakistan's e-commerce sectors. As the market is growing, the competition is also intensifying, therefore, it is important to manage website speed. Web hosting is an integral reason for website speed, therefore, always consider a web hosting service such as ServerSea Hosting in Pakistan to host your website and e-commerce store. It ensures that website speed is optimized and you are no longer losing your customers. In conclusion, invest in a good hosting company, improve your website speed, and enhance your sales. Hope this article was helpful. 

What to Do If my Website is Down?

What to Do If my Website is Down?

Tips to Start Your Store with Shopify in Pakistan

 Leading e-commerce platform Shopify has revolutionized how internet businesses are managed not only in a single country like Pakistan but in all across the globe.

The internet store mimics traditional retailers by adding cutting-edge features. Consumers can

effortlessly browse merchandise, just like regular shoppers. From the convenience of their homes,

individuals may shop for anything they desire. People in Pakistan may now shop with ease and satisfaction thanks to Shopify. Also, it has created a wide range of employment opportunities for people, including Shopify web design services for opening online businesses and Shopify app development services.

How Do I Establish a Shopify Store?

Starting your own company might be frightening. All throughout the place, your nerves are tense. 

Your mind is filled with pessimistic questions like what if and how am I going to etc.

We are aware of how challenging it may be to manage numerous tasks at once. We advise creating a checklist for the chores as a result. You can relax and maintain composure with its assistance.

1. Start with our checklist if you plan to open your own shop.

Include more sales channels: Including more sales channels will increase your bottom-line

revenue. Adding social media buying capabilities to a company's Shopify gave them a big boost.

2. Choose a channel that suits your needs the best.

Go for a custom domain name to demonstrate your dedication to your company. Pick a name for your

brand that is simple to search. Make it distinct from the sea of other names. Also, don't forget to choose the right web hosting for your Shopify store.

3. Make the checkout process simple because it's important to your business. 

Make it as convenient as you can for your clients. Due to lengthy procedures and redirected pages, this is where clients leave their shopping carts. Confusion is increased as a result, and customers leave the website. Ensure that you add more than one payment gateways and that the checkout is only two clicks away.

4. Build trust with your customers by adding important pages to your website.

Include crucial sections like About Us, a brand story to emotionally engage your audience, and testimonials to strengthen your business's reputation. Create a home for your customers on your website.

5. Keep your email notifications on hold so that you can address any issues your website or

consumers may be experiencing. Don't leave anything hanging around. It presents a negative

image of your company.

6. Before launching, a content audit should be carefully and quickly completed. A content audit

gives you an analysis of your website, allowing you to fix any errors like 404 errors, broken links,

or grammatical errors. Verify your copy carefully. Be sure to maintain the brand voice and

writing style. Verify the responsiveness of mobile. It must be modern because so many people

make purchases on mobile devices.

7. Website image optimization also applies to the images. You get access to a variety of audiences.

Physically disabled people can benefit from optimized visuals as well.

Pictures should load more quickly to lower bounce rates.

In addition, consider the following:

 File type: For a quick, high-quality download, the file type should be.jpeg.

 Description: Google's image descriptions make it simple to find related queries.

 Little size: Images should only be a few KBs in size. Quick loading of them is beneficial.

Use software to reduce high-resolution photos to KBs.

 Selecting the appropriate thumbnail is essential. It serves as the overall brand identity

for your company. Ensure that it is of excellent quality and the appropriate size for each

platform

8. Choose an analytics tool to help you scale your business at the appropriate time. It provides you

with useful information on how customers behave and react to your items.

Shopify features a built-in analytics program. But you also need to use other tools, like Google

Analytics, to get a more comprehensive picture and a birds-eye view of the company.

9. Be ready for pre-launch. For brands, pre-launch is a very important period. They require clear

techniques to capture and hold the attention of the audience. Because of this, having a

thorough marketing strategy can help you upend the status quo and leave a lasting impact. If

you're lucky, with the aid of efficient marketing, it might even last longer.

10. Adjust shipping and tax settings: Before starting, check that your store has the proper tax and

shipping settings. Paying additional taxes does not result in you losing your hard-earned profit.

Verify the location of your potential buyers and the applicable sales tax. The shipping costs are

the same. Get assistance from a qualified accountant if you are uncertain about these phrases.

11. Add only the most important applications; Shopify has hundreds of options, but not all of them will be beneficial to your company. Install only those that are applicable to your company. This will help you stay on task and cut down on additional expenses.

12. Make it simple for customers to contact you by doing everything possible, as the header says. Provide a live chat feature on your website along with your phone number, email address, and other contact details. The study finds that live chat boosts income by 48% per conversation hour, conversion rate by 40%, and average order value by 10%.

Security Features Every Web Hosting Company Needs to Offer

Well, you've heard and read a lot about hackers demanding ransom in exchange of stolen

information. It's only possible for hackers to do so when the security of a website is weak. This kind of event highlights the importance of a secured web hosting. Whether it's a website of your project, a data of known university, or any other business with varying sizes. Security is at the top of the list. With a reliable secure hosting and domain name, one is not only protecting its website but, most importantly, the clients, customers, and visitors as well.

When selecting the secure web hosting provider, do a careful research. Having a safe hosting provider is vital to keeping the data safe from fraud. Keep the following features in mind; when you are finding the best & secure hosting provider.

1.      Raid:

Raid is one of the essential systems of data protection. It's a data storage visualization

technology that combines multiple disks drive components into one or more logical units. It

keeps data redundancy and improves performance. Raid keeps the file safe from spammers

and viruses even if the system crashes. Before making any purchase check out whether they've

installed raid or not. It's one of the expensive features; some host companies charge an extra fee

because of the raid.

2.      Back up:

Many companies make it possible that your data should be backed up daily, weekly, and monthly. Daily basis backup plan is the best. Backups should be kept in a secure location away from the main server. Moreover, many service providers have limited data backups like 10 GB, so it's essential to read all the backup conditions beforehand.

3.      Up time:

It's the time availability of your website to the clients. It is good if the client can visit the website 24/7. Most of the hosting companies ensure 99% up time, but it's not true. One of the known hosting types for up time is cloud hosting. It's just as secure as other companies and provides a 100% guarantee of up time.

4.      Secure Data Center:

It refers to all those measures like physical and technological to make data centers secure from external threats and attacks. They provide services like backup and recovery, data storage, data management, and networking. Because it holds all the sensitive information such as customer data and intellectual property. So, the company must make sure that sites are digitally and physically secure.

5.      Top-level domain levels:

The most common domain names are .com and .org. Other TLDs are also common like work, and .click are the riskiest. Choose the domain name safely for your web wisely and after researching.

Important tips:

While choosing a secure web host company, make sure it provides all the needed features you

want by reading the reviews of clients on forums. You can also check the

credibility by paying attention to the client per server numbers, the fewer clients they have

better service they'll provide.

This is why Server Sea Hosting makes it easy to buy a domain name along with a secure web hosting is of utmost important for a successful online business.

Types of Hosting for Your WordPress Blog

Your blog needs a suitable hosting plan to connect it with internet. Various bloggers are growing their business with WordPress. Depending on their needs and affordability, hosting companies have offered four different types of hosting plans. Thus, enabling the bloggers to choose the right one according to their choice, needs, and affordability.

Suitable hosting types are named as:
1.Shared Hosting
2.VPS Hosting
3.Dedicated WordPress Hosting
4.Managed WordPress Hosting

Shared Hosting

Shared hosting is the sharing of the server by many websites. All the sites shared the resources; thus, it's the less expensive type of hosting. It can be your choice if you receive low traffic. It is widely offered with easy setup and affordability. Besides this, it has some drawbacks. Customer support is not good enough to rely on. If other sharing partners perform any unappropriated activity, this may lead to security risk. The server is not available all the time; thus, you may face low site speed.The bloggers planning to run a personal or hobby blog should start with shared hosting. Because it provides an excellent affordable starting package.

VPS Hosting

VPS Hosting is better than shared hosting as you can rent only a specific amount of server according to your website requirement. It will provide you customer privacy without any security risk. Fewer clients will share the resources. Moreover, it's cost-effective and suitable for medium traffic. It also has some drawbacks, such as no customer service is available. Additionally, the resources are not equally allocated among the users.
Bloggers, receiving good traffic and wanting better features than shared hosting, should move with VPS hosting. It will not provide technical support, but the rates are affordable.

Dedicated WordPress Hosting

Dedicated WordPress Hosting dedicates the server to your website. Thus, it offers excellent up time, customer support, control, accessibility, and security. For this package, you need to invest a high amount. Besides this, you need a technical team to handle the server problems. However, any hardware failure may lead to downtime. Dedicated hosting is for big business companies and bloggers with very high traffic.

The high traffic websites with flourished business plans can spend some amount on dedicated WordPress hosting. Developing a successful website required a complete control and dedicated server. Both are offered by dedicated hosting.

Managed WordPress Hosting

Managed WordPress Hosting provides a comprehensive customer and technical support to your website. It requires high investment as it is providing high website speed, enhances security, customer, and technical support. Moreover, your website is automatically updated, and backup is prepared. A few drawbacks are also observed that you can not control any technical work, and it only hosts WordPress platforms. If you have any other platform, this hosting is not for you.

The business companies or bloggers who don't need to worry about any technical fault and only focus on the content should pay for Managed WordPress web Hosting. It solves all the issues about the speed, reliability, control, and server.

ServerSea Hosting offers the finest web hosting services in Pakistan.

Understanding Blog Hosting & Domain Name Selection for Starting Your Blog

What is Blog Hosting?

When you develop a blog, you need a hosting server to store and share your blog with the online world. Blog Hosting is the server that connects your blog to the internet world. It is a type of Web hosting.

What is a Blog?

The blog is a website where you upload daily updates and information. Moreover, it is also known as a weblog, as it is a website sharing related information.

Types of Blog Hosting

Blog hosting provides a platform for your blog to stay online alive. It can be of two types, paid and unpaid. Therefore, depending on website requirements, you can choose one of your choices. If you want to establish a personal hobby blog for your friends and family, then you can move with free blog hosting. However, starting a blog for a primary business requires paid blog hosting.

1. Blogspot Blogger

Blogger is a platform that provides you free blog hosting. It is a good choice for beginners who want to build a hobby blog without investment.

2. WordPress

WordPress also provides free blog hosting in Pakistan and elsewhere. Moreover, it also provides a paid version. Here you can install plugins and develop your website without any coding. In addition, you can add images, videos, forms, and e-commerce platforms.

Steps to Start a Blog

The first step is to find and buy a domain from any domain provider. A domain name is the address or identity of your blog website. Selecting a Domains PK or .com is your choice. However, .pk domains would help in grabbing local audiences.

The second step is to buy a good hosting. Many companies offer hosting servers in different packages. You can buy the one according to the website needs and budget.

If you buy a domain name and hosting from two different companies, then the third step is to set domain name servers.

Finding a Blog host: Things to consider

When you start your blog, the most important thing is to find a good blog hosting company. For that purpose, here are some useful tips that you must consider.

Prefer a low cost or free domain name. As many companies provide a free domain name for the first year or a low-cost domain name with the hosting. Hence, you need to find the one within the budget.
Customer support is an important feature for beginners. Therefore,
I always prefer hosting, providing 24/7 support. Because if you face any issue, you need to solve it soon. As a beginner, supporting services are helpful.

The hosting company should provide free site-building software. Rather than you need to launch it yourself.

Security is also crucial for the blog. It's good to have an SSL certificate.

Storage space should also be considered. However, blog sites don't need large storage space, but you must ask the hosting provider about the bandwidth and storage space.

Email accounts are provided along with the hosting. Therefore, compare the price plans and the number of accounts accordingly.

Uptime is the speed of the blog site. Good uptime will help the site to load quickly. Consider this point as the low-speed websites face reduced bounce rates.