Pakistan's e-commerce market is very high with huge competition. There are some of the leading e-commerce businesses such as FoodPanda, Dawai.pk, Daraz.pk, and OLX. Moreover, the increasing trend of e-commerce business is increasing day by day. Website speed is an important factor to compete in this huge market.
In this article, we will draw real-life examples to help readers understand how website speed impacts the e-commerce sector in Pakistan. In addition, we will take a look at one of the leading e-commerce stores in Pakistan to learn how website speed improved user intention. Keep reading to learn about the incredible journey of Daraz.pk.
What is Website Speed?
The duration that a webpage takes to load and display the content is termed website speed or page loading time. It is a crucial metric because it affects the user experience.
Leading e-commerce stores in Pakistan such as Daraz.pk, Laam.pk, Dawai.pk. have set a vibrant online marketplace and a live example for newcomers. However. The competition is high, and it is difficult to compete with lagging internet and low website loading speed.
How Website Speed Impacts User Retention
1. First Impressions Matters
Google reports that about 53% of mobile users leave the website if it takes more than three seconds to load. In Pakistan, mobile phones are the most used device and primary source to access websites, this figure is crucial. In addition, the customer who wants a product and left the slow-loading website will soon find an alternative so the chances of getting it back are minimal. Therefore, websites that fail to load quickly will lose a huge portion of their customers, leading to a loss in the e-commerce business.
2. User Engagement and Satisfaction
Bounce rate is a metric that determines how many users have left the website. So, the websites that load fast have greater user engagement, users scroll the website, visit multiple pages, read the content, explore the products, and finally make a purchase. Conversely, slow websites have a high bounce rate because the loading speed is slow, users can’t find anything on the website quickly, and they get aggressive and leave the website.
3. Conversion Rates
Conversion rates are a metric that determines how many users have made a purchase. The website speed plays an integral role in conversion rates. It has been reported that websites that load longer than 1 second are more likely to lose 7% in conversions.
Case Study: Daraz.pk
The results reported that Daraz improved user retention by reducing the bounce rate up to 20%, increased engagement by increasing the session duration by 15%, and also enhanced the conversion rates by 20% thus boosting the website sales. Therefore, it clearly indicates that website speed plays an important role in enhancing the sales of the business. Moreover, the improved customer experience also comes with positive feedback, and a word-of-mouth marketing strategy also works. So, we should learn from Daraz.pk and give priority to website speed.
Conclusion
Website speed is an important factor that impacts user retention in Pakistan's e-commerce sectors. As the market is growing, the competition is also intensifying, therefore, it is important to manage website speed. Web hosting is an integral reason for website speed, therefore, always consider a web hosting service such as ServerSea Hosting in Pakistan to host your website and e-commerce store. It ensures that website speed is optimized and you are no longer losing your customers. In conclusion, invest in a good hosting company, improve your website speed, and enhance your sales. Hope this article was helpful.
